by Ralph Severson

This is where I rant and rave about, ohhh, anything and everything. But mostly, that is whenever I can find the time outside of business and family, this is what I’m into:

  • Board Games

  • Cigars

  • Entertainment
  • Home Improvements

  • Recipes

  • Spirits

  • Travel

  • Writing

  • and more…

Ralph Severson, Entreprenuer

This is the business stuff that takes up most of my time.

8

Business Start Ups

6

Successes

2

Lost Interest

2

Sold

2

Thrive On

Two Businesses Thrive On!

GraphFX Media & FM Pro Remodelers

First, a little bit about GraphFX Media: in 2010, when I sold Blackstone Media, which suffered for a few years following the dot-com bust of 2000, flourished over the following five years to become Louisville’s premier web development, online marketing, and search optimization provider, which caught the eye of a New York-based firm. Several talented professionals in the industry who only desired to do what they love to do best: graphic design, building websites, program applications, optimizing sites for search engines, social media marketing, writing, IT support, etc., but disliked developing plans, negotiating deals, dealing with customers daily, accounting, and so forth; poked and prodded for me to take point in communicating with customers to discover their needs, to develop solutions, and then to project manage and coordinate the resources (the talent) to fulfill customer’s desires. To handle all aspects of collaboration between customers and assets. So in 2011, I started GraphFX Media Online Solutions, a full-service interactive marketing and web design company based in New Albany, Indiana, supported by some of the most talented professionals in the industry. We pride ourselves on providing the best customer service in the industry. Our services are guaranteed. I’m good with customers and great at developing solutions and managing projects through to fulfillment. For me, customer service continues after the sale and the project is complete. For two reasons: 1. I want to be the only online service provider you ever think about turning to when you have a problem or need. 2. If you’re delighted with our work, you’ll reward us, not by presenting us with a trophy, a certificate of appreciation, or anything like that, but with referrals. Referrals are the greatest reward we could ever receive for going above and beyond for our valued customers. If you try to search for a website for this company, you won’t find one. I took it down a couple of years ago because I find myself turning down more consulting work than I take on.

Now, FM Pro Remodelers: In 1990, I resurfaced my retro kitchen countertops with ceramic tiles using a small manual tile cutter. I discovered that setting tile relaxed me. I also enjoyed the creative possibilities of the vast array of tile colors, sizes, and textures available. As the years passed, friends and family members called upon me to do tile work for them. I made some extra money this way, and immediately following every job, I invested in more tools. Before I knew it, I had every kind of tool imaginable. To this day, I still invest in tools of the trade. I had been self-employed for many years in digital media services. In 2000, after the dot-com bust, things got slow for me. I decided to diversify. I ran an ad in the newspaper and landed my first big tile job. I built the business and within a few years was managing several installation crews. I became a licensed contractor in Kentucky and Indiana, certified in wood and tile installations, a Certified Aging in Place Specialist, and lead and mold abatement accredited. I have an excellent reputation in the industry, both among fellow contractors and numerous satisfied clients. I’m very talented at what I do. I continue to build a strong, close-knit network of industry professionals with proven track records and a commitment to excellence in quality work and customer service. This network comprises painters, plumbers, electricians, roofers, gardeners, heating and air comfort specialists, and several more skilled trade professionals. Whatever your home improvement needs, my team and I can help.